Ten years ago the book Freakonomics became a huge bestseller. An economist and a journalist looked at unusual riddles of everyday life and used economic principles to explain them in new and unusual ways. Since that time, the authors have maintained a blog in which they explore all sorts of unusual questions, using the same type of economics to come to very interesting conclusions.
They have now published a new book, When to Rob a Bank...and 131 More Warped Suggestions and Well-Intended Rants, containing some of the best of the blog. They discuss questions such as: "Why don’t we tip flight attendants?", "Would paying politicians more attract better politicians?", "How much would Pepsi pay to get Coke’s secret formula?", and many more.
Steven D. Levitt is a professor of economics and the founder of The Greatest Good, which applies Freakonomics-style thinking to business and philanthropy. Stephen J. Dubner is an award winning author, journalist and radio and TV personality. Together they have created a book that will make readers think about economics in a whole new way.
It is not necessary to read Freakonomics : a rogue economist explores the hidden side of everything or the follow-up book SuperFreakonomics : global cooling, patriotic prostitutes, and why suicide bombers should buy life insurance first, but if they interest you, they are available for you to check out too.